Project Overview
57 Car Wash is an Australia-based professional car wash and detailing service offering scheduled wash packages and premium vehicle care solutions. The client required a modern digital platform that would simplify customer bookings, support online payments, and improve lead tracking while presenting a clean, trustworthy brand presence.
Our objective was to design and develop a conversion-focused WordPress website with a seamless appointment booking system that enables customers to select services, book time slots, and complete secure payments online while supporting business scalability.
Business Challenges
- No streamlined online booking or appointment scheduling system
- Manual booking processes impacting customer convenience and operations
- Need for online payments and service package selection
- Limited visibility into conversions and customer interactions
- Requirement for a mobile-friendly, fast-loading website
Digital Solution Delivered
1. Online Booking & Appointment Scheduling
We implemented an end-to-end appointment booking system allowing customers to browse services, select preferred time slots, and book appointments with real-time availability management.
2. Secure Online Payments
Stripe payment gateway integration enabled customers to complete secure online payments for selected service packages, improving checkout convenience and reducing manual follow-ups.
3. Conversion-Focused UX & Mobile Responsiveness
A clean, mobile-first UI was designed with clear CTAs, intuitive navigation, and conversion-optimized layouts to enhance user experience across all devices.
4. Lead & Conversion Tracking
Advanced tracking was implemented using Google Analytics (GA4), Google Tag Manager, Facebook Pixel, and call conversion tracking to monitor user behavior and booking performance.
5. Admin-Friendly Backend Management
The backend was optimized for easy service management, schedule updates, and booking control, allowing staff to manage appointments without technical complexity.
Key Capabilities Implemented
- Online service selection with appointment scheduling
- Real-time booking availability and time-slot management
- Secure online payments via Stripe
- Automated lead and conversion tracking
- Mobile-responsive, conversion-focused UI
- Optimized backend for easy service and schedule management
Technology Stack
WooCommerce 10.4.2
Stripe Payment Gateway
Elementor Page Builder
Google Analytics (GA4)
Google Tag Manager
Google Call Conversion Tracking
Facebook Pixel
jQuery / jQuery UI
Swiper & Slick Sliders
OceanWP Theme
reCAPTCHA Security
Apache HTTP Server
Impact Summary
The new 57 Car Wash website delivers a streamlined, customer-centric digital experience that simplifies bookings and payments while improving operational efficiency. With automated scheduling, secure transactions, and integrated analytics, the platform supports higher conversions and repeat bookings.
This project demonstrates our ability to deliver service-based, conversion-driven digital platforms with strong technical foundations, scalable booking systems, and performance-focused architecture.