Boris Online Business Academy (OBA)

Project Overview

Boris Online Business Academy (OBA) is an Australia-based online education platform focused on delivering structured business courses and digital learning programs. The client required a robust, scalable website that could support course creation, online enrollment, secure payments, and learner engagement through a centralized education portal.

Our objective was to design and develop a performance-driven WordPress platform integrated with a comprehensive course management system, enabling seamless learning experiences and long-term scalability.


Business Challenges

  • Requirement for a centralized learning management system to manage courses, lessons, and students
  • Need for secure online payments and smooth enrollment workflows
  • Limited visibility into user behavior, conversions, and course performance
  • Need for a professional, conversion-focused interface aligned with an education brand
  • Requirement for a scalable platform capable of supporting future course expansion


Digital Solution Delivered

Centralized Learning Management System

We implemented a full-featured LMS using LearnDash, enabling structured course creation, lesson management, learner progress tracking, and student dashboards within a centralized education portal.

Online Enrollment & Secure Payments

WooCommerce and Stripe payment gateway were integrated to support secure online transactions and seamless enrollment workflows for paid courses and learning programs.

Conversion-Focused UI & Learner Experience

A modern, education-focused interface was designed using Elementor and Astra Theme, ensuring intuitive navigation, mobile responsiveness, and optimized conversion paths.

Analytics & Marketing Integrations

Advanced tracking was configured using GA4, Google Tag Manager, DoubleClick Floodlight, and Facebook Pixel to provide insights into learner behavior, conversions, and campaign performance.

Performance & Security Optimization

The platform was optimized using LiteSpeed Web Server, HTTP/3, Priority Hints, reCAPTCHA security, and performance best practices to ensure fast load times and secure user interactions.

Core Platform Capabilities

  • Course creation, lesson structuring, and learner progress tracking
  • Online enrollment and secure payment processing
  • Student dashboards for course access and content management
  • Integrated live chat for real-time learner support
  • Conversion tracking and marketing analytics setup
  • Mobile-responsive, performance-optimized interface


Technology Stack

WordPress 6.8.3
LearnDash LMS 4.25.6
WooCommerce 10.3.4
Stripe Payment Gateway
Elementor
Astra Theme
PHP 8.3.19 / MySQL
LiteSpeed Web Server
Hostinger Hosting
GA4
Google Tag Manager
DoubleClick Floodlight
Facebook Pixel
Yoast SEO
Tidio Live Chat
reCAPTCHA
HTTP/3 & Priority Hints

Impact Summary

The Boris Online Business Academy platform now operates as a fully integrated digital education ecosystem, enabling efficient course management, secure transactions, and data-driven growth.

With a modern interface, robust LMS capabilities, and optimized performance, the platform supports learner success while providing the business with a scalable foundation for future course expansion. This project highlights our expertise in building conversion-driven educational portals that combine learning technology, marketing insights, and long-term scalability.