EmanateAndCo

Project Overview

Emanate & Co is a performance-driven digital marketing agency offering SEO, paid media, analytics, and growth solutions. The client required a robust and scalable website that not only reflected their strategic expertise but also functioned as a high-conversion, data-driven marketing asset.

Our objective was to deliver a high-performance WordPress website with an advanced SEO and analytics framework, enabling accurate campaign tracking, improved organic visibility, and seamless lead generation. The solution was engineered with enterprise-grade tracking, marketing automation, and performance optimization at its core.


Key Challenges

  • Need for a technically strong SEO foundation to support competitive digital marketing keywords
  • Requirement for advanced multi-platform tracking across paid, organic, and social channels
  • Performance optimization to meet Core Web Vitals and UX standards
  • Integration of marketing automation and lead capture workflows
  • Ensuring site scalability while maintaining fast load speeds
  • Delivering a flexible CMS for ongoing content and campaign updates


Execution Strategy

1. SEO-Driven Site Architecture

We implemented a structured content hierarchy with SEO-friendly URLs, optimized metadata, Open Graph configuration, and internal linking. Yoast SEO was used to manage indexing, sitemaps, and on-page optimization across service and content pages.

2. Advanced Analytics & Tracking Implementation

The platform was integrated with Google Analytics 4, Google Tag Manager, Facebook Pixel, Pinterest Conversion Tag, Google Call Conversion Tracking, DoubleClick Floodlight, Hotjar, and Yandex Metrika, enabling precise attribution and funnel analysis across channels.

3. Performance-Optimized WordPress Development

Built on WordPress 6.8.2, the site utilizes Elementor and WPBakery for modular page creation, combined with LiteSpeed server optimization and HTTP/3 for fast, reliable performance.

4. Marketing Automation & Lead Management

ActiveCampaign was integrated to automate email marketing, nurture leads, and support CRM workflows. Gravity Forms enabled secure, conversion-focused lead capture across multiple touchpoints.

5. UX, Interaction & Visual Enhancements

Modern UI frameworks such as ZURB Foundation, along with JavaScript libraries like Swiper, FancyBox, and anime.js, were used to enhance interactivity while maintaining performance efficiency.

Core Features Delivered

  • SEO-optimized WordPress architecture
  • Enterprise-level analytics and attribution tracking
  • High-performance UI with responsive layouts
  • Integrated marketing automation and CRM workflows
  • Secure form handling with reCAPTCHA
  • Scalable content management for ongoing campaigns

Technology Stack

WordPress 6.8.2
Elementor
WPBakery
PHP 8.1.32
MySQL
LiteSpeed
Yoast SEO
Google Tag Manager
GA4
Hotjar
Facebook Pixel
Pinterest Tag
Yandex Metrika
DoubleClick Floodlight
ActiveCampaign
ZURB Foundation
Swiper
FancyBox
anime.js
jQuery
HTTP/3
Priority Hints
reCAPTCHA

Business Impact & Conclusion

The redesigned Emanate & Co website now operates as a high-performance marketing and analytics platform, supporting advanced SEO initiatives, accurate attribution, and data-driven growth strategies. Improved site speed, structured content, and enterprise-level tracking have enhanced user engagement and lead quality.

Marketing automation and CRM integrations have streamlined internal workflows, enabling scalable campaign execution. This project demonstrates our expertise in delivering SEO-centric, analytics-driven WordPress solutions tailored for digital marketing agencies and performance-focused businesses.