Eurotech

Project Overview

Eurotech is a technology-focused business delivering specialized products and services to a professional market. The client required a modern, high-performance website that could support product presentation, eCommerce functionality, and data-driven marketing while maintaining speed, security, and scalability.

Our objective was to build a robust WordPress and WooCommerce platform optimized for performance, analytics, and lead generation. The solution was designed to support both informational and transactional user journeys while enabling advanced tracking, marketing integrations, and efficient content management.


Key Challenges

  • Requirement for a scalable WordPress + WooCommerce setup
  • Need for improved site speed and Core Web Vitals compliance
  • Integration of advanced analytics and advertising pixels
  • Ensuring secure, compliant user interactions and cookie management
  • Supporting both lead generation and eCommerce workflows
  • Providing real-time customer engagement through live chat

Execution Strategy

1. WordPress & WooCommerce Architecture

We developed the platform on WordPress with WooCommerce, enabling flexible product management, secure transactions, and scalable eCommerce operations.

2. Performance & Caching Optimization

To ensure fast load times and stable performance, we implemented WP Rocket caching, HTTP/3, and optimized JavaScript and media assets. Hosting and infrastructure were supported via SiteGround and Amazon Web Services (AWS).

3. Analytics, Tracking & Marketing Enablement

The website was integrated with Google Analytics 4, Facebook Pixel, LinkedIn Insight Tag, and Leadfeeder, enabling accurate visitor tracking, audience insights, and B2B lead intelligence. Cloudflare Browser Insights was added for real-time performance monitoring.

4. UX & Interactive Enhancements

User experience was enhanced using Bootstrap 4.6 and interactive libraries including OWL Carousel, FancyBox, and prettyPhoto, improving engagement while maintaining performance efficiency.

5. SEO, Security & Compliance

Yoast SEO was implemented for on-page SEO and metadata management. Security and compliance were reinforced with reCAPTCHA and the AdRoll CMP System, while Tawk.to live chat enabled real-time customer support.

Core Features Delivered

  • Scalable WordPress + WooCommerce platform
  • High-performance caching and optimized load times
  • Advanced analytics and advertising pixel integration
  • Secure, compliant cookie and form handling
  • Live chat for real-time customer support
  • SEO-ready site structure and metadata management
  • Responsive, mobile-first UI design

Technology Stack

WordPress
WooCommerce 10.3.6
PHP
MySQL
SiteGround
Amazon Web Services
WP Rocket
HTTP/3
Yoast SEO
Google Analytics 4
Facebook Pixel
LinkedIn Insight Tag
Leadfeeder
Bootstrap 4.6
jQuery
OWL Carousel
FancyBox
prettyPhoto
Modernizr
reCAPTCHA
AdRoll CMP
Tawk.to

Business Impact & Conclusion

The Eurotech website now operates as a high-performance, analytics-enabled, and scalable digital platform supporting both eCommerce and lead-generation objectives. Improved page speed, structured SEO, and advanced tracking have strengthened user engagement and marketing insights.

Secure infrastructure, compliance measures, and real-time customer interaction ensure long-term reliability. This project demonstrates our ability to deliver enterprise-ready WordPress and WooCommerce solutions that combine performance optimization, marketing intelligence, and scalable architecture for technology-driven businesses.