Zoeftig – Digital Transformation for a Global Seating Leader

Zoeftig – Global Seating Manufacturer Website Redevelopment

Understanding the Client Vision

With over 50 years of engineering expertise and a well-established reputation for delivering seating solutions to major airports, transit hubs, and public terminals worldwide, Zoeftig is recognized as a global leader in airport and public-space seating systems. The initiative aimed to elevate the digital presence by enabling a clearer product experience, improving global customer support, and strengthening the brand’s position as a technologically advanced industry leader. Our objective was to architect a robust, enterprise-grade WordPress platform that is scalable, future-ready, and aligned with global B2B expectations and standards.

The Challenge: Complexity, Scale & Performance

Overcoming several major challenges was necessary to deliver a successful digital platform for Zoeftig.

  • The legacy website’s visual and structural quality was insufficient for a global engineering brand.
  • Zoeftig’s extensive product line — multiple seating systems, configurations, and technical options — required a clear, scalable presentation model.
  • The global audience (contractors, architects, procurement teams, and airport officials) needed both localized and global interaction paths.
  • Performance bottlenecks and inadequate SEO readiness negatively impacted visibility and user experience on the legacy site.

Our Approach & What We Delivered

To overcome the obstacles and provide a platform that is ready for the future, we launched a thorough redesign and redevelopment project that combined strategic UX, improved design, and optimized WordPress engineering.

We provided:

  • A fresh, unique WordPress build that is scalable, optimized, and lightweight.
  • Redesigned interface and navigation structure that reflect Zoeftig’s corporate engineering identity, providing easy access to technical documentation and product lines.
  • A restructured product architecture that helps B2B users quickly find and compare seating systems, accessories, and modules under clear, distinct categories.
  • Enhanced product pages featuring comprehensive specifications, galleries, real-world solution use cases, and downloadable documentation for architects and procurement specialists.
  • Global contact and inquiry workflows with region-based routing to support customers across the Americas, Asia-Pacific, Europe, and the Middle East.
  • Performance and SEO improvements including faster load times, optimized URL and metadata structures, mobile responsiveness, and technical readiness for search engine visibility.
Global Brand Upgrade
Modern UX Framework
Optimized WP Build
Streamlined Products
Faster Site Performance
B2B-Focused Design
Scalable Architecture
Improved SEO Structure
Regional Engagement Flow

Impact & Conclusion

The redesigned website reflects Zoeftig’s global presence, engineering skill, and commitment to quality. It provides a polished, professional digital space that appeals to architects, procurement officers, and international clients. As a result, product discoverability has improved significantly, global inquiries are now more organized and efficient, and the platform supports scalable content growth and future business expansion. This project shows our agency’s ability to turn complex, content-heavy B2B challenges into refined, high-performing corporate digital solutions, combining design sophistication, technical strength, and global readiness.