Destination NSW (DNSW)

Project Background

Destination NSW (DNSW) is the official tourism and events authority for New South Wales, responsible for managing and distributing high-value digital media assets used across global tourism campaigns. The client required a robust, secure, and scalable digital platform to manage, present, and distribute large volumes of media content efficiently.

Our objective was to deliver a modern Drupal-based web platform integrated with a Digital Asset Management (DAM) system, ensuring performance, accessibility, and enterprise-level reliability.

Business Challenges

  • Managing and distributing a large volume of high-resolution media assets
  • Need for a centralized Digital Asset Management integration
  • Ensuring fast, reliable access to media for internal teams and external partners
  • Requirement for enterprise-grade security and compliance
  • Performance optimization for media-heavy content delivery
  • Need for advanced analytics and user behavior insights

Digital Solution Delivered

We developed a custom Drupal 10 platform integrated with a Digital Asset Management system to support structured media storage, retrieval, and controlled distribution.

The solution enables seamless browsing, previewing, and access to video and image assets while maintaining performance and security standards.

Optimized frontend delivery and a scalable backend architecture ensure the platform can support high traffic and large media files without compromising user experience.

Core Platform Capabilities

  • Digital Asset Management (DAM) integration for centralized media control
  • Media-heavy content delivery optimized for speed and reliability
  • Secure access controls and compliance-ready architecture
  • Advanced analytics and behavioral tracking
  • Scalable Drupal content architecture
  • Responsive, performance-driven user interface

Technology Stack

Drupal 10
PHP
Cloudflare CDN
jQuery CDN
Video.js (8.23.4)
Google Analytics (GA4)
Google Tag Manager
Crazy Egg
Cloudflare & cdnjs
jQuery UI (1.14.1)
hCaptcha Security
HSTS Security Headers

Key Outcomes

  • Centralized Digital Asset Management
  • Improved Media Accessibility
  • High-Performance Content Delivery
  • Enterprise-Grade Security
  • Scalable Drupal Architecture
  • Data-Driven User Insights
  • Future-Ready Digital Platform

Impact Summary

The Destination NSW media platform now operates as a secure, scalable, and high-performance digital asset distribution hub.

With integrated DAM functionality, optimized media delivery, and enterprise-level security, the platform enables DNSW to efficiently manage and share tourism assets with stakeholders worldwide.

This project demonstrates our expertise in delivering enterprise Drupal solutions that combine complex integrations, performance optimization, and long-term scalability.