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Tourism Victoria, operating as Visit Victoria, is responsible for promoting Melbourne and regional Victoria as a tourism and events destination. Its digital ecosystem supports a broad range of tourism content, marketing activity and industry engagement across Victoria
As part of its digital ecosystem, Visit Victoria maintains a Content Hub containing images, videos and stock footage of Melbourne and Victoria. The platform is used by travel and lifestyle media, tourism businesses, educational institutions, event companies and government agencies
Myriad Solutionz was involved in the implementation and integration of a Digital Asset Management (DAM) system, along with the development of a Drupal-based platform, custom modules and newsroom functionality.
Tourism organisations work with a large and continuously growing volume of digital content For Visit Victoria, this includes high-quality destination imagery, videos, stock footage, news content and other media assets used across tourism marketing and communications.
The platform therefore needed to support more than simply storing files. It needed to provide a structured digital environment where content and media assets could be managed, organised and made accessible to relevant users.
Implementing a centralised Digital Asset Management system.
Integrating the DAM environment with the existing digital platform
Supporting the management and discovery of large volumes of digital media
Providing a structured newsroom for publishing tourism-related news and content
Extending Drupal beyond its standard functionality through custom module development.
Creating an efficient connection between content management and digital assets.
Providing an experience suitable for media, tourism businesses and other authorised users
Supporting access across media, tourism, education, events and government audiences.
Myriad Solutionz approached the project as a combination of content management, digital asset management and custom Drupal development Rather than treating the DAM and website as completely separate systems, the project focused on creating an integrated content ecosystem
A Digital Asset Management solution was implemented to provide a structured environment for managing tourism-related digital assets.
The DAM supports the organisation of valuable media resources suchas: Images Videos | Stock footage | Destination content | Marketing assets
This aligns with Visit Victoria's current description of its Content Hub, which houses images, videos and stock footage of Melbourne and Victoria.
The DAM was integrated with the Drupal-based digital environment to create a more connected content workflow.
This allowed digital assets to work alongside website and newsroom content rather than existing as an isolated repository.
Drupal was used as the foundation for the platform, providing a flexible content management framework that could be extended to meet the project's specific requirements.
Custom development was undertaken where standard Drupal functionality was insufficient for the project's needs.
Myriad Solutionz developed custom Drupal modules to extend the platform's capabilities.
These modules were designed around the project's specific content, asset-management and publishing requirements, helping create functionality tailored to the organisation rather than relying solely on off-the-shelf components.
A dedicated newsroom component was developed to support the publication and organisation of news and media-related content.
This provided a structured environment for publishing information that could be relevant to journalists, tourism stakeholders and other audiences.
Visit Victoria's broader digital ecosystem places significant emphasis on content and PR, with its PR team facilitating media coverage and working with tourism and regional stakeholders.
The resulting platform brought together digital assets, structured content and newsroom publishing within an integrated Drupal-based environment. The resulting solution supports Omnigon's digital ecosystem across three important areas:
A centralised DAM environment provides structured management of visual and media assets.Users can access relevant content such as destination photography, video and stock footage according to the platform's access model.
The newsroom provides a dedicated publishing environment for news and media content. It supports the broader communications requirements of a destination marketing organisation where timely content and media resources are important parts of stakeholder engagement.
The integration between the DAM and Drupal environment creates a connection between stored digital assets and published content. This helps ensure that media resources can be used as part of the wider content publishing workflow.
Custom modules extend the underlying Drupal platform to support project-specific workflows and requirements. This provides greater flexibility than relying entirely on standard CMS functionality.
Centralised management of images, videos and other tourism-related digital assets.
Structured management of a large collection of media resources, making relevant content easier to manage and access.
Integration between the digital asset environment and the Drupal-based content platform
Purpose-built modules developed to support requirements that were specific to the project.
Dedicated functionality for publishing and organising news and media content.
A structured Drupal-based environment for managing and publishing digital content.
The Content Hub ecosystem supports audiences including travel and lifestyle media, tourism businesses, educational institutions, event companies and government agencies.
Myriad Solutionz contributed across the website management, communication and payment layers of the project.
Digital Asset Management
Drupal Development
Content & Newsroom
Technical IntegrationCMS
·Digital Asset Managemen
· Custom Development
· Content Publishing
· Integration
· News & Media
The project helped establish a more connected environment for managing and publishing tourism-related digital content.
Visit Victoria continues to describe its Content Hub as a resource containing images, videos and stock footage that can be accessed by media, tourism industry participants, educational institutions, event companies and government agencies.
Note: Specific metrics such as newsletter subscriber growth, email open rates, payment volume or reductions in administrative work were not provided, so no numerical performance claims have been added.
Key Services
The Tourism Victoria project demonstrates how a Drupal-based content platform can be extended into a broader digital asset and publishing ecosystem. By combining Digital Asset Management implementation, Drupal development, custom module development and newsroom functionality, Myriad Solutionz helped create an integrated environment for managing and publishing tourism content. The solution supports the wider role of Visit Victoria's digital content ecosystem, where high-quality visual assets and timely content are used to support tourism promotion, media engagement and industry communications.
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